The Importance of Testimonials for Your Business. Testimonials are an extremely important part of the success of your business. On your relationship-building journey, which is lined with credibility and expertise, testimonials from loyal customers are a critical part of the presence of your business.
You know that customer testimonials are essential for persuading prospects to become buyers. But when you combine testimonials with video, it takes these advantages to a whole new level. That's because video is far more effective than a text-based testimonial:
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