Many organisations the expectations that Corporate Films
usually involve talking heads with occasional cut-away footage, usually lasting
about 3-4minutes. If this was your last film, than there’s a good chance it
failed miserably. Even if we have a dedicated interest in a topic, all we want
to know is how will your product or service help fix my problems or achieve my
goals.
There’s a reason why the most successful organisations we
work with are achieving great ROI. They not only put the consumer at the front
of their films, but also are creative with their ideas. If your film is the
‘typical’ Corporate Film, then there’s a 100% chance it’s like every other
organisation out there. So what separates you from your competitors?
There’s literally no point creating a wonderfully crafted
film, only to have it hidden away on an organisation’s website that rarely
anyone visits. Having a strong distribution plan will maximise your video’s
engagement get the best results for your goals. The creative process should be
impacted, depending on what platform you plan to distribute it onto i.e. social
media edits.
Although many organisations can now grasp an understanding
of platforms, they don’t take the next step and work with a Content Specialist
you can help identify industry trends through analytics and work out where the
film is best suited. But also, what time the video should be posted and what
the video should be titled for search purposes.
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